Papo de Gordo: o blog que virou livro gathers a collection of texts published on the Papo de Gordo website, created by Eduardo Sales Filho in 2007 and turned into a weekly podcast from 2008 onward, with Maira Moraes, Lucio Luiz and Flavio Soares as regular hosts. The book came about as a prize after the team won the 2010 BlogBooks Prize, in the “Men’s Universe” category, awarded by BlogBooks (an imprint of Singular Digital, part of the Ediouro group) to Brazil’s best blogs of the year.
Running 276 pages and credited to Eduardo Sales Filho, Maira Moraes, Lucio Luiz, Flavio Soares, Vinicius Tapioca and Conrad Pichler, the book launched on September 11, 2011, at the Rio de Janeiro Book Biennial.